![]() ![]() This paint comes with many other advantages, too, Among them: It’s a paint and primer in one, and it’s made using Genex colors, making the paint resistant to fading. But that’s just how it is, and the viscosity mean the paint offers excellent coverage and doesn’t splatter or drip as easily as the other paints in the Benjamin Moore range. The first time I used it, I actually wondered if something had happened to the paint. If you’ve only ever used mid-grade paint, it’s almost strange how thick it is when you open the can. But, you can tell that it’s a high-quality product as soon as you open the can. Coronado includes value-driven interior and exterior paint and stain, and Lenmar includes wood finishes.6 Benjamin Moore manufactures and markets commercial-use enamels, epoxies, and other specialty coatings under its Corotech line.Aura is Benjamin Moore’s premium paint offering, and the most expensive option of the bunch. Insl-X had already acquired Coronado and Lenmar in 2004. In 2008, Benjamin Moore acquired Insl-X, a brand that includes field-marking paint, masonry coatings, specialty primers, swimming pool paint, and traffic paint. īenjamin Moore currently owns Insl-X®, Coronado® and Lenmar®. Benjamin Moore removed lead from Regal formulations in 1968, ten years before the United States banned lead paint for residential and interior use. Its longest-running sub-brand, Regal®, was introduced in 1957. Power: #1 in Durability, #1 in Application, #1 in Offeringsīenjamin Moore offers trademarked lines of premium and commercial interior and exterior paints and stains marketed under the Benjamin Moore brand. 2020 Awarded Best in Customer Satisfaction among Interior Paints by J.D.In 2007, Benjamin Moore introduced Gennex® Color Technology, a combination of proprietary colorant and proprietary resin systems that work together to remove surfactants, thus enhancing color performance and durability while adding zero volatile organic compounds. In 1992, Benjamin Moore opened its research and development facility on 90 acres in Flanders, N.J., including a five-acre outdoor test farm housing more than 2,500 test boards of more than 70 different substrate types, systematically coated with both Benjamin Moore and competitor products for long-term, brand-blind observation. In 1982, Benjamin Moore introduced one of the industry’s first-ever computerized color-matching systems, expanding color choice beyond color chips. In 2000, Benjamin Moore was acquired by Berkshire Hathaway. In 1917, Benjamin Moore stepped down at 62 and named his nephew, L.P. Benjamin Moore & Co., Limited was established in Canada in 1906. ![]() The company was incorporated as Benjamin Moore in 1889. The company set up operations in a warehouse on Atlantic Avenue in Brooklyn and sold "Moore's Prepared Calsom Finish.” Soon after, William left and another brother, Robert Moore, joined. After working in the paint industry, Benjamin and his brother, William, founded Moore Brothers in 1883 with an initial investment of approximately $2,000. In 1872, Moore immigrated to the United States and settled in Brooklyn, N.Y. Ĭompany founder, Benjamin Moore, was born in Ballybay, County Monaghan in Ireland in 1855. Benjamin Moore products have always been sold through independently owned retailers, including specialized paint-and-decorating centers, hardware stores, and retailers’ cooperatives such as Ace Hardware, Do it Best and True Value. Benjamin Moore has major manufacturing and distribution operations throughout the United States and Canada with global sales in more than 75 other countries. , and is currently headquartered in Montvale, N.J. The company was founded in 1883 in Brooklyn, N.Y. Benjamin Moore retailer, Richmond Hill, Ontarioīenjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of premium and commercial paints, stains, and other architectural coatings.
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